About Nicholas Marketing - Turning ideas into profit
Chartered Marketer...
Dai is a Member of the Chartered Institute of Marketing, a Chartered Marketer and has a Masters Degree in Marketing from the University of Glamorgan Business School. He is also a qualified Graphic Designer who has served seven years as a corporate graphic design and exhibitions manager.
Over 18 years experience in marketing
With over 18 years experience in marketing and promotion he has worked as a marketing specialist for a vast array of clients in tourism, food and drink and manufacture creating campaigns for both the business to business and retail sectors. He has also spent a part of his career in the public sector and understands the complex system of local government and enterprise agencies.
Wales Tourist Board
He has worked for over 3 years as a specialist marketing advisor pan Wales for the Wales Tourist Board and during this time has advised over 400 tourism businesses across Wales and would be happy to talk to tourism businesses about this FREE service. He has also worked in the regional West Wales sectors in marketing and promotion of tourism for the whole of his career.
Builders Merchants
As Marketing Manager he worked for the successful LBS Builders Merchants and during his time revitalised the brand and put together a calendar of trade and retail campaigns designed to drive the sales force, create awareness of added value sales items and encourage customer loyalty and brand recognition. He also organised a targeted number of customer events from Golf Days to Clay Shooting.
Marketing and Brand Manager of Welsh Ale
Tomos Watkin Limited employed his services as a Marketing and Brand Manager overseeing the ‘Great Ales of Wales' portfolio and marketing their 10 house pub chain along with driving sales through their extensive 'free trade' customer base.
Welsh Food and Drink
Mario's award winning Welsh ice cream brought Dai's branding expertise in to revitalise the branding of pots and used his innovative marketing plan to drive the sales through entertainment outlets and to kick start sales in retail and restaurant outlets.
Tourism Partnership Mid Wales
The creation of a business research and feasibility plan complete with action plan for project delivery was an important mile stone in tackling cluster marketing within the expanse and diversity of the Mid Wales market place.
Community School
The £6million new build Ysgol Y Bedol school project in Carmarthenshire needed the writing of a full marketing and commercial partnership plan to facilitate income streams into the first community school in Wales. This needed to be integrated with a full business plan which was created with associate collaboration. Within the marketing element the drawing together of partnerships was seen as key to provide a firm network foundation for the plan. This included sports facilities, local authority amenities, community groups and private sector funding identification.
Other clients have included
Castell Howell Foods Ltd, Celtic Inns Ltd, National Library of Wales (in association with E B Associates), Dinefwr Publishing, N R Evans Logistics, Carmarthenshire County Council, Carmarthenshire Rural Business Development Centre.
Graphic/Web Design and Print Management
Dai has an extra added value skill and experience in Graphic Design, Print and Web Design Management which means he can add a specialist service by closely managing sub contracted graphic designers, print, web and other delivery partners.
Extensive networks and partnerships
He has extensive networks in both the private and public sectors with an in-depth knowledge of the grant, funding and support system.
See our links section for examples of this and some of the associates he works with such as designers, web developers and other services for his project management delivery.