Latest Nicholas Marketing News
Latest news...
Log on often to Nicholas Marketing for news on our latest clients, our clients news, exciting projects and business news from around Wales....oh and maybe a few fun items, well it can't be all business!
Sian in B&B Heaven
14/04/2006
Sian James has launched her new Bed & Breakfast business in Carmarthenshire. Castell y Graig is now trading as a B&B 4 star with Swimming Pool.
The new start business has enjoyed support from Dai Nicholas that included pre start market research, networking and identifying key mile stones within the business to full marketing plan with budget costings and action plan.
The work included conventional marketing elements but more imprtantly key e marketing and partnership identification by offering joint holiday packages with other local services including golf courses, attractions and pamper services.
Dai worked closely with Web and Brand developers Twist Media to create the new brand identity, web site and corporate print items.
See for yourself; www.castell-y-graig.co.uk
Historic Mill now Self Catering.
14/04/2006
Carolyn Smethurst has just launched the new venture Felin Gwili Mill which is designed to attract groups of activity seekers keen to explore the West Wales region.
Felin Gwili Mill has sleeping for 16 people with a range of packages that Dai help developed to allow visitors the chance to capture the seasonal delights that traditional off peak periods have to offer, including;
‘Step into Spring in West Wales’ and ‘Autumn Gold in Country Style’ packages. The wine, dine and stay in style experience.
‘Dine and Walk in the steps of Dylan Experience’.
Winter Warmer; Winter Activity Breaks; ‘A Dylan’s Christmas in Wales’
‘Executive team breaks with style’ The golf and Water Sport experience where a chef will be on hand to to cook dinner.
See; www.gwilimill.co.uk
Forest Tented Lodges Launched.
03/06/2006
Forest Tented Lodges the first holiday experience of its kind in the UK has been launched at Marros Sands near Pendine West Wales. Rob Thomas who has developed the business after first enjoying Tented Lodge Holidays in Africa has brought 'Safari Walking Holidays' into Wales.
To call it simply camping would be doing this experience a grave injustice, for you have silver service, hot showers, breakfast in bed, and beach BBQ's, not to mention guided walks and tours of the West Wales Coastline. The beds, are well, beds! and you have what can be described as hotel comforts but with only the thickness of a tent between you and nature you, well, you get close to it!
Nicholas Marketing helped Rob Thomas develope the package ideas and communicate them through e marketing research which included Search Engine Optimisation (SEO) and a sound link strategy and listings on index sites.
Dai Nicholas also used media contacts through the WTB PR section who secured Robs business articles in the national Observer Sunday suppliment, The Daily Mail and various weekend travel titles resulting in the web site visits rocketing along with his enquiries.
Find out more about the exciting Forest Tented Lodges holidays of a lifetime on www.tentedlodges.co.uk
DIY Web Sites For Local Businesses.
03/06/2006
Twist Systems Limited have announced a new business package that’s set to enable local businesses to win new customers on line.
The local business promotion network Twist Local, offers a web site with hosting, domain name, and email address for less than a hundred pounds and houses it on an on line business community ideal for attracting direct sales, trade enquiries and perfect for inter trading.
Directors Richard Meredith and Sheridan Morgan deliver web site and on line marketing solutions to both national and local clients. They have developed this new concept to cater for businesses who feel that the internet is expensive and beyond their reach.
Richard Explained; 'Sole traders and other small companies for example now have a dynamic and interactive promotional tool that can compliment their van graphics and phone book entries allowing customers to email them enquiries, find them at the click of a button as well as phone them from seeing their van.
Twist Local allows a DIY approach to getting on line in 5 easy steps where once on line the business can up date their own information such as special offer promotions, pricing when they choose to and become part of an inter-trading community along with being available to customers at a very local level.
The first phase of this package will allow Ammanford, Carmarthen and Llanelli customers to easily find a local service without the hassle of searching through thousands of businesses across the globe. Why search global...When you can Twist Local?
Nicholas Marketing has worked closely on this project researching and writing the full business plan, marketing plan and communications calander which inluded package building, copy writing, PR, Telesales scripting and direct mail. The other vital ingredient was networking with the local business community to drive a sales strategy. www.twistlocal.co.uk
Eynons of St Clears realise new vision.
30/12/2006
Eynons of St Clears one of the UK's top food halls has just unveiled new plans to drive the company into greater turn over for 2007.
A new state of the art chill and cold storage and preparation facility currently being built at the rear of the St Clears retail premises will allow the company to capitalise on its manufacturing spare capacity by increasing awareness within the SA1 post code area of its FREE delivery service. It also offers it the opportunity to build on its early succes in online sales by being able to satisfy a greater demand that its new web site and on line shop will be sure to create.
Huw Eynon MD of Eynons of St Clears has ecently taken the services of Dai Nicholas on board to market the company's delivery service to the SA1 post code, increase its online presence and create a greater national profile through PR.
Eynons was founded in 1955 by Huw's father Edward Eynon. See more on Eynon's of St Clears on www.eynons.co.uk
Knab Rock Mumbles the new star of Swansea Bay.
30/12/2006
The Knab Rock Restaurant with rooms has just begun development in the tourism honey pot of Mumbles.
Craig Thorburn who is heading up the the new project hopes to launch the high quality sea food restaurant and boutique accommodation some time in May 2007. Dai Nicholas through his his contract with Venture Wales, helped Craig produce a detailed business plan which included an innovative marketing plan.
Dai was also involved in the product development of the venture and put the company in touch with the highly acclaimed TV Chef Dudley Newbury. Dudley is currently helping Craig add some differentiation and unique selling points to the 'welsh cuisine' menu with a touch of the mediteranean.
Emma Davey Estate agents get started!.
30/12/2006
Emma Davey Estate Agents have benefited from the well developed networks of Nicholas Marketing.
Through the Venture Wales 'new business starts scheme' Dai Nicholas was able to help Emma in all aspects of her business start. But more importantly once the initial advice was over Dai was able to put Emma in touch with his numerous business contacts.
A full corporate design, web design and e marketing package was delivered by Twist Systems, (www.twistsystems.co.uk) renowned Swansea Businessesman Andrew Hole put together a partnership package to enable Emma to sell properties in Bulgarian by acting as an agent of Brittania his families property development business.
These were just some of the contacts and advice that Nicholas Marketing was able to bring to the table and help in the start and growth of the West Wales property estate agents, Emma Davey Estate Agents.
See www.emma-davey-estate-agents.co.uk
Timber Frame Wales get on board.
30/12/2006
Timberframe Wales Ltd, of Betws in Ammanford have now signed to the Nicholas Marketing services by way of the Venture Wales 'post start business scheme'.
Anthony Evans of Timberframe Wales aims to develop close working relationships to realise a project to increase 'direct sales' of Timberframe panels to building and property devopment companies.
Previously the company only developed panels for its own needs and this will see the company increase its turn over, staffing and its market reach. The company is currently working with housing and property developers in the Isle of Wight, Wales and the South of England.
See; www.timberframewales.co.uk
Norton House Hotel expands.
11/01/2007
Norton House Hotel in Mumbles recently bought by Swansea entrepreneur Martin Taylor has recently expanded its rooms to 20 from 16 and upgraded its offering.
Martin has benefitted from the Post Start Venture Wales scheme where Dai Nicholas was appointed adviser to produce a detailed busines and marketing plan and further help in the product development of function and leisure packages including golf.
Further plans for expansion are likely, watch this space! see www.nortonhousehotel.co.uk
Bryn Meadows Sign to Nicholas Marketing.
11/01/2007
Bryn Meadows Hotel, Spa and Golf Course have signed a new one year deal to secure the services of Nicholas Marketing.
The 4 star experience run by brothers Gary and Steve Mayo have recognised the need to 'put Bryn Medows on the map'. They have entrusted Nicholas Marketing to create a differentiation between Bryn Medows and its lofty neighbours The Vale and Celtic Manor.
The first task is to address the corporate branding, then apply the differentiation through research and project it via the marketing communication calendar.
Dai Nicholas is then going to put the online and e-marketing presence on track and work continually to build the visibility of the brand within the Wales golfing and corporate circuit and to create a destination luxury short break product for golfers and non golfers alike.
Bryn Meadows have facilities has a fully equiped gym, swimming pool, pamper services, an excellent restaurant and of course an immaculate and challenging Golf Course backed by 42 four star en suite bedrooms.
See for yourself; www.brynmeadows.co.uk
Gem Wales sign up Nicholas Marketing.
11/01/2007
Gem Wales Golf promoting Golf in Style Wales are the latest company to sign up the services of Nicholas Marketing.
The product development, web design and branding brief was compiled by Dai Nicholas who has now created the marketing strategey and communications plan. Mark Pearce director has employed Dai's services to drive the strategy home.
See; www.gemwalesgolf.co.uk and www.golf-in-style-wales.co.uk, both projects by Gem Wales with the new web site and Golf in Style Wales product and web development in collaboration with Nicholas Marketing and Twist Systems. www.twistsystems.co.uk
Bryn Meadows Launch New Web Site.
17/05/2007
Nicholas Marketing client Bryn Meadows Hotel . Golf and Spa have launched their new brand design and web site.
Under the advisory of Dai Nicholas a full marketing audit of the business took place and action points agreed by Directors Steve bnd Gary Mayo to re invigorate the marketing of the 42 room 4 star 'Boutique Resort'.
The tired branding was re designed and the simplified Hotel . Golf . Spa introduced to give the clear message of the three dynanmics of the business that give it 'Boutique Resort' status.
Dai also came up with a new narrative that encompasses the friendly feel of the business and this is encapsulated by the creative strapline 'Tee off to the land of nod'.
The new web site can be viewed with its newly created packages, booking system for rooms and tee off times by visiting www.brynmeadows.co.uk. Dai has furthered the marketing drive by appointing Vibe PR and Marketing to deliver a dynamic PR calendar coupled with his on line marketing strategy that has allowed a vast reduction in conventional print, direct mail and advertising, this backed up by partnership and networking with golf tour operators has seen an increase in bookings.
The new web site with its Search Engine Optimisation is already enjoying increased traffic.
See the golf breaks at Bryn Meadows that include a round of golf, evening meals at Defoy's at Bryn Meadows and quality chill out time in the leisure club from £69 per person per night. www.brynmeadows.co.uk
Simon Joins the Team.
01/06/2007
Nicholas Marketing is pleased to welcome on board for a period of work experience Business Graduate Simon Johnson.
Simon has just completed his business degree at Cardiff University and comes with some business experience already under his belt having worked throughout his studies within the engineering, catering and tourism industries.
Simon explained his delight, "This gives me the chance to cut my teeth and see how businesses tick and how the real business world operates and not just in terms of study and theory".